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| Publication Type:
| Trade |
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| Author(s): | Carter, Keith |
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| Author Affiliation: | Managing Editor, Golf Inc. |
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| Title: | Courses embrace corporate ties: Delta Airlines lands at Bear's Best, Chateau Elan |
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| Section: | Top news
Other records with the "Top news" Section
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| Source: | Golf Inc.. July 2004, p. 5. |
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| Publishing Information: | San Diego: Crittenden Magazines |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Golf industry; Public relations; Golfers; Marketing tools
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| Abstract/Contents: | Discusses affliations between golf courses and Delta Airlines, stating that "the marketing firm...Invasion Golf Group...has signed up several major golf management companies interested in establishing corporate relationships with some of their courses." Explains that "under the agreement, companies pay $30,000 to $60,000 for the corporate sponsorship. About one-third to on-half of that goes to the course, which agrees to allow the company's name on pin flags, installation of clubhouse signs, the right to sponsor events on the course and other negotiated promotions that provide extra benefits for golfers." |
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| Language: | English |
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| References: | 0 |
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| Note: | Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Carter, K. 2004. Courses embrace corporate ties: Delta Airlines lands at Bear's Best, Chateau Elan. Golf Inc. p. 5. |
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MSU catalog number: b5448193 |
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