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| DOI: | 10.21273/HORTTECH04454-19 |
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| Web URL(s): | https://journals.ashs.org/horttech/view/journals/horttech/30/3/article-p296.xml
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https://journals.ashs.org/horttech/downloadpdf/journals/horttech/30/3/article-p296.xml
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| Publication Type:
| Refereed |
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| Author(s): | Campbell, Julie;
Rihn, Alicia;
Khachatryan, Hayk |
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| Author Affiliation: | Campbell: Department of Horticulture, University of Georgia, Athens, GA; Rihn: Mid-Florida Research and Education Center, University of Florida, Apopka, FL; Khachatryan: Food and Resource Economics Department and Mid-Florida Research and Education Center, University of Florida, Apopka, FL |
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| Title: | Factors influencing home lawn fertilizer choice in the United States |
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| Section: | Reports
Other records with the "Reports" Section
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| Source: | HortTechnology. Vol. 30, No. 3, June 2020, p. 296-305. |
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| Publishing Information: | Alexandria, Virginia: American Society for Horticultural Science |
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| # of Pages: | 10 |
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| Keywords: | TIC Keywords: Demographics; Environmental impact; Fertilizer costs; Fertilizers; Lawn turf; Marketing tools; Questionnaire surveys; Selection methods
Author-Supplied Keywords: Consumer preferences; Marketing; Organic; Purchase behaviors; Sustainable
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| Geographic Terms: | United States |
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| Abstract/Contents: | "Home lawn fertilizer use throughout the United States is coming under increased scrutiny due to potential negative environmental impacts. A better understanding of how consumer perceptions and socio-demographics impact their choices of types of lawn fertilizers can aid industry stakeholders when marketing products. This research uses a nationwide survey to evaluate factors that impact respondents' choice of lawn fertilizer brands. Respondents with home lawns selected the lawn fertilizer brands they purchased the most frequently and rated the importance of various fertilizer attributes (e.g., nitrogen-phosphorus-potassium ratio, brand, price, etc.) when selecting lawn fertilizers. Given many lawn fertilizer brands share commonalities, respondents' answers were grouped into five categories: most popular brand, primarily turf brands, sustainable/organic brands, other brands, and "I dont remember the brand." The most popular brand of fertilizer was chosen by 69% of respondents, with the primarily turf brands and other fertilizers being chosen by 25% and 23% of respondents, respectively. This study finds that brand selection is impacted by important fertilizer features, frequented retail outlets, geographical region of residence, and demographic variables. For example, brand importance and purchasing from mass merchandisers or wholesale clubs increased respondents' selection likelihood of the most popular brand by 6.9% and 20.5% points, respectively. Marketing implications are discussed." |
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| Language: | English |
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| References: | 51 |
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| Note: | Tables |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Campbell, J., A. Rihn, and H. Khachatryan. 2020. Factors influencing home lawn fertilizer choice in the United States. HortTechnology. 30(3):p. 296-305. |
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| DOI: 10.21273/HORTTECH04454-19 |
| Web URL(s):
https://journals.ashs.org/horttech/view/journals/horttech/30/3/article-p296.xml
Last checked: 04/12/2022
Requires: JavaScript
https://journals.ashs.org/horttech/downloadpdf/journals/horttech/30/3/article-p296.xml
Last checked: 04/12/2022
Requires: PDF Reader
Notes: Direct download |
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MSU catalog number: b2917674a |
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