Full TGIF Record # 124001
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Web URL(s):https://archive.lib.msu.edu/tic/gcman/article/2007apr16.pdf
    Last checked: 09/30/2008
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Publication Type:
i
Professional
Content Type:Editorial
Author(s):Heine, Ricky D.
Author Affiliation:President, Golf Course Superintendents Association of America
Title:Spreading the good news
Column Name:President's message
Other records with the "President's message" Column
Source:Golf Course Management. Vol. 75, No. 4, April 2007, p. 16.
Publishing Information:Lawrence, KS: Golf Course Superintendents Association of America
# of Pages:1
Keywords:TIC Keywords: GCSAA; Golf course superintendents
Abstract/Contents:Discusses the role of superintendents in the game of golf. States that "superintendents are a key to the economic vitality of [golf] facilities...[and] superintendents are key to [golfer] enjoyment of the game; [golfers] view superintendents as professionals; and [golfers] have a good or excellent opintion of GCSAA [Golf Course Superintendents Association of America]." Mentions GCSAA's media relations efforts, stating that "as GCSAA increases its national reach, it's wise to recall the saying that all politics is local - wise because in a sense, all public relations is local, too. Ultimate success won't come without buy-in and local work on the part of the individual GCSAA members and chapters." Concludes that "this joint effort will continue to advance members and the association, but it also benefits employers and golfers. The more people hear [the association's] message, the greater the appreciation and support will be for superintendents and their maintenance programs. The understanding will, in turn, be good for both the game of golf and the maintenance of golf."
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Heine, R. D. 2007. Spreading the good news. Golf Course Manage. 75(4):p. 16.
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https://archive.lib.msu.edu/tic/gcman/article/2007apr16.pdf
    Last checked: 09/30/2008
    Requires: PDF Reader
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MSU catalog number: SB 433 .A1 G5
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