| |
| DOI: | 10.21273/HORTTECH.18.1.148 |
|---|
| Web URL(s): | https://journals.ashs.org/horttech/view/journals/horttech/18/1/article-p148.xml?rskey=C0D42Q
Last checked: 11/20/2019
Requires: PDF Reader |
|---|
| Publication Type:
| Refereed |
|---|
| Author(s): | McCoy, Michael S.;
Kelley, Kathleen M.;
Stearns, Dan T. |
|---|
| Author Affiliation: | McCoy: Graduate Student; Kelley: Assistant Professor; Stearns: Professor, Department of Horticulture, The Pennsylvania State University, University Park, Pennsylvania |
|---|
| Title: | Factors influencing consumers' selection of a landscaping service provider |
|---|
| Section: | Production and marketing reports
Other records with the "Production and marketing reports" Section
|
|---|
| Source: | HortTechnology. Vol. 18, No. 1, January-March 2008, p. 148-153. |
|---|
| Publishing Information: | Alexandria, VA: American Society for Horticultural Science |
|---|
| # of Pages: | 6 |
|---|
| Keywords: | TIC Keywords: Customer relations; Contract services; Landscape services industry; Marketing tools; Decision-making; Purchasing; Perceptions; Questionnaire surveys
|
|---|
| Abstract/Contents: | "The Associated Landscape Contractors of America reported in 2004 that the lawn and landscape industry experienced considerable growth during the last 10 years: an increase of 31% from 2002 to 2003, and 126% from 1998 to 2003. An understanding by landscaping professionals of what factors influence consumers' evaluation and selection process when purchasing landscaping services is instrumental in formulating business and marketing plans that will more effectively target new customers, increase the customer base, and ultimately increase profits. To determine these factors, a questionnaire was developed and mailed to 5000 randomly selected households in the metro-Philadelphia area. Recipients were asked to consider factors deemed relevant to the selection and purchase of a landscaping service provider and rank them in order of importance. Questions pertaining to both the landscape industry, such as types of services purchased or how much was spent on these services, and the participants' demographic status were included. A total of 504 completed surveys were received, representing a 10% response rate. Results indicated that the "quality of work" factor was most important, followed by "cost," and "types of services offered" when analyzed by both the frequency as well as by an average mean ranking of factors. Further analysis of results showed little or no influence on the ordering of factors by independent variables, such as types of service purchased, how much was spent on the service(s), household income, or education levels of the participants." |
|---|
| Language: | English |
|---|
| References: | 10 |
|---|
| Note: | Tables |
|---|
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
McCoy, M. S., K. M. Kelley, and D. T. Stearns. 2008. Factors influencing consumers' selection of a landscaping service provider. HortTechnology. 18(1):p. 148-153. |
| Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=132903 |
| If there are problems with this record, send us feedback about record 132903. |
| Choices for finding the above item: |
|---|
| DOI: 10.21273/HORTTECH.18.1.148 |
| Web URL(s):
https://journals.ashs.org/horttech/view/journals/horttech/18/1/article-p148.xml?rskey=C0D42Q
Last checked: 11/20/2019
Requires: PDF Reader |
| 
MSU catalog number: b2917674a |
| Find from within TIC:
Digitally in TIC by record number. |
| Request through your local library's inter-library loan service (bring or send a copy of this TGIF record) |
