Full TGIF Record # 196439
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Web URL(s):http://www.golfcourseindustry.com/gci1111-revenue-growth-focus.aspx
    Last checked: 01/25/2012
http://archive.lib.msu.edu/tic/gcnew/article/2011nov38.pdf
    Last checked: 12/10/2013
    Requires: PDF Reader
Publication Type:
i
Trade
Author(s):DeLozier, Henry
Author Affiliation:Principal, Global Golf Advisors
Title:Five projection points to ponder
Column Name:Game plan
Other records with the "Game plan" Column
Source:Golf Course Industry. Vol. 23, No. 11, November 2011, p. 38.
Publishing Information:Cleveland, OH: G.I.E. Media, Inc.
# of Pages:1
Keywords:TIC Keywords: Cost efficiency; Golf course budgets; Golf course superintendents; Golf industry trends; Membership relations
Abstract/Contents:Suggests that "planning for revenue growth is more difficult than expense reduction," but that it is possible to grow revenues even in the economic climate of 2011. States that revenue is growing by following five strategies which include prioritizing revenues, monitoring utilization, making value a no-brainer, effective salesmanship, and thinking differently about memberships.
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
DeLozier, H. 2011. Five projection points to ponder. Golf Course Industry. 23(11):p. 38.
Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=196439
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Web URL(s):
http://www.golfcourseindustry.com/gci1111-revenue-growth-focus.aspx
    Last checked: 01/25/2012
http://archive.lib.msu.edu/tic/gcnew/article/2011nov38.pdf
    Last checked: 12/10/2013
    Requires: PDF Reader
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MSU catalog number: b5475861a
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