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| Publication Type:
| Professional |
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| Author(s): | Aherne, John |
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| Author Affiliation: | Golfgraffix and Contributor, Golf Course Architecture |
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| Title: | A cross-selling strategy |
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| Column Name: | Holing out
Other records with the "Holing out" Column
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| Source: | Golf Course Architecture. Vol. 23, January 2011, p. 56. |
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| Publishing Information: | Leicester, England, United Kingdom: Tudor Rose |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Golf course architects; Golf course industry; Marketing tools; Public relations; Technology
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| Abstract/Contents: | Explains that cross selling can potentially bring increased revenue to golf courses. Provides examples of cross selling, such as architects producing marketing public relations (PR) material before a launch or relaunch of a facility. Discusses the growing client need for realistic visualizations and the added revenue courses can pick up by adding this service. States that "this concept is not only applicable to designers but can apply to most if not all companies supplying into the golf course industry." |
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| Language: | English |
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| References: | 0 |
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| Note: | Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Aherne, J. 2011. A cross-selling strategy. Golf Course Archit. 23:p. 56. |
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MSU catalog number: b5218124 |
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