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Web URL(s): | http://www.golfcourseindustry.com/digital/201303/files/74.html Last checked: 03/27/2013 Requires: Adobe Flash Notes: Item is within a single large file http://www.golfcourseindustry.com/gci0313-purple-cow-concept.aspx Last checked: 03/27/2013 http://archive.lib.msu.edu/tic/gcnew/article/2013mar74.pdf Last checked: 01/21/2014 Requires: PDF Reader |
Publication Type:
| Trade |
Author(s): | Jones, Pat |
Author Affiliation: | Editorial Director and Publisher, Golf Course Industry |
Title: | Purple cow, redux |
Column Name: | Parting shots Other records with the "Parting shots" Column
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Source: | Golf Course Industry. Vol. 25, No. 3, March 2013, p. 74. |
Publishing Information: | Richfield, Ohio: GIE Media, Inc. |
# of Pages: | 1 |
Keywords: | TIC Keywords: Comparisons; Marketing tools
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Abstract/Contents: | Discusses the concept of companies having a "purple cow" that sets them each apart. Explains how to effectively pitch your product so that customers take to the sale. Gives a list of perks to compare your company to when making statements about it so that it gets set apart from others. |
Language: | English |
References: | 0 |
Note: | Pictures, color |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Jones, P. 2013. Purple cow, redux. Golf Course Industry. 25(3):p. 74. |
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| Web URL(s): http://www.golfcourseindustry.com/digital/201303/files/74.html Last checked: 03/27/2013 Requires: Adobe Flash Notes: Item is within a single large file http://www.golfcourseindustry.com/gci0313-purple-cow-concept.aspx Last checked: 03/27/2013 http://archive.lib.msu.edu/tic/gcnew/article/2013mar74.pdf Last checked: 01/21/2014 Requires: PDF Reader |
| MSU catalog number: b5475861a |
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