Full TGIF Record # 23596
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Web URL(s):https://archive.lib.msu.edu/tic/grnma/article/1991jul32.pdf
    Last checked: 09/29/2008
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Publication Type:
i
Professional
Author(s):Logan, Gregg
Author Affiliation:Atlanta Partner of Robert Charles Lesser & Company, Atlanta, Georgia
Title:Lessons in golf course development: Golf course developments can run into trouble without sound market research at initial stage
Section:Feature
Other records with the "Feature" Section
Source:Greenmaster. Vol. 25, No. 4, July/August 1991, p. 32, 34, 36-37.
Publishing Information:Ottawa: Canadian Golf Superintendents' Association
# of Pages:4
Keywords:TIC Keywords: Golf course development; Research; Economic impacts; Golf course industry; Golf demand
Abstract/Contents:Presents six case studies where golf course developers made one of the following mistakes: "inadequate market evaluation; improper competitive positioning; missing the market opportunity; underestimating demand; overestimating demand; [and] lack of strategic pricing." Discusses why each project failed and presents lessons learned, including "asking the right questions to start with; careful forecast of supply and demand; competitively positioning the projects; meeting the market opportunity and creating a viable pricing stategy."
Language:English
References:0
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Logan, G. 1991. Lessons in golf course development: Golf course developments can run into trouble without sound market research at initial stage. Greenmaster. 25(4):p. 32, 34, 36-37.
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https://archive.lib.msu.edu/tic/grnma/article/1991jul32.pdf
    Last checked: 09/29/2008
    Requires: PDF Reader
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MSU catalog number: SB 433 .A1 G65
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