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Web URL(s): | https://archive.lib.msu.edu/tic/grnma/article/1991jul32.pdf Last checked: 09/29/2008 Requires: PDF Reader |
Access Restriction: | Certain MSU-hosted archive URLs may be restricted to legacy database members. |
Publication Type:
| Professional |
Author(s): | Logan, Gregg |
Author Affiliation: | Atlanta Partner of Robert Charles Lesser & Company, Atlanta, Georgia |
Title: | Lessons in golf course development: Golf course developments can run into trouble without sound market research at initial stage |
Section: | Feature Other records with the "Feature" Section
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Source: | Greenmaster. Vol. 25, No. 4, July/August 1991, p. 32, 34, 36-37. |
Publishing Information: | Ottawa: Canadian Golf Superintendents' Association |
# of Pages: | 4 |
Keywords: | TIC Keywords: Golf course development; Research; Economic impacts; Golf course industry; Golf demand
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Abstract/Contents: | Presents six case studies where golf course developers made one of the following mistakes: "inadequate market evaluation; improper competitive positioning; missing the market opportunity; underestimating demand; overestimating demand; [and] lack of strategic pricing." Discusses why each project failed and presents lessons learned, including "asking the right questions to start with; careful forecast of supply and demand; competitively positioning the projects; meeting the market opportunity and creating a viable pricing stategy." |
Language: | English |
References: | 0 |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Logan, G. 1991. Lessons in golf course development: Golf course developments can run into trouble without sound market research at initial stage. Greenmaster. 25(4):p. 32, 34, 36-37. |
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| Web URL(s): https://archive.lib.msu.edu/tic/grnma/article/1991jul32.pdf Last checked: 09/29/2008 Requires: PDF Reader |
| MSU catalog number: SB 433 .A1 G65 |
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