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| Web URL(s): | https://scisoc.confex.com/crops/2015am/webprogram/Paper92523.html
Last checked: 11/16/2015 |
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| Publication Type:
| Report |
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| Content Type: | Abstract or Summary only |
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| Author(s): | Yue, Chengyan;
Wang, Jingjing;
Watkins, Eric |
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| Author Affiliation: | University of Minnesota, St. Paul, MN |
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| Title: | Investigating U.S. and Canada consumer preference for turfgrass attributes |
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| Section: | C05 turfgrass science
Other records with the "C05 turfgrass science" Section
Symposium--USDA-SCRI turfgrass breeding projects
Other records with the "Symposium--USDA-SCRI turfgrass breeding projects" Section
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| Meeting Info.: | Minneapolis, Minnesota: November 15-18, 2015 |
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| Source: | ASA, CSSA and SSSA International Annual Meetings. 2015, p. 92523. |
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| Publishing Information: | [Milwaukee, Wisconsin]: [American Society of Agronomy and the Entomological Society of America] |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Choice of species; Customer relations; Evaluations; Expectations; Low maintenance turf; Mowing frequency; Nutritional requirements; Purchasing; Water requirements; Wear resistance
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| Geographic Terms: | Canada |
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| Abstract/Contents: | "Most previous studies focused on consumers/consumers' preference for low-input turfgrasses on a state level or regional level and none of them studied consumer preferences on a national or international level. Our study differs from previous studies because we investigate and compare U.S. and Canada consumers' preferences and willingness to pay for turfgrass attributes. Our specific objectives include: (1) estimating U.S. and Canada consumers' willingness to pay for various turfgrass attributes; and 2) identifying the possible consumer preference heterogeneity and market segmentations. We find the ability to withstand foot traffic attribute is one of the most influential turfgrass attributes for U.S. and Canada consumers. We also find consumers' preferences are greatly affected by the maintenance attributes. Generally speaking, many consumers are willing to pay premiums for turfgrasses with lower maintenance requirements. Among the three maintenance attributes, mowing requirement is the most predominant attribute affecting consumers' purchasing decision. Water usage, followed by fertility requirement, is also considered as one of the most influential attributes for consumers. Fertility requirements are found to be affecting consumers' choices to some extent. Three consumer segments are identified based on participants' heterogeneity in their preferences for turfgrass attributes: Balanced Consumers, Low-input Conscious Consumers and Appearance Conscious Consumers." |
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| Language: | English |
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| References: | 0 |
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| Note: | This item is an abstract only!
"271-5" |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Yue, C., J. Wang, and E. Watkins. 2015. Investigating U.S. and Canada consumer preference for turfgrass attributes. Agron. Abr. p. 92523. |
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Last checked: 11/16/2015 |
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