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| DOI: | 10.1016/j.ufug.2023.128152 |
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| Web URL(s): | https://www.sciencedirect.com/science/article/pii/S1618866723003230
Last checked: 03/14/2024
Access conditions: Item is within a limited-access website
https://www.sciencedirect.com/science/article/pii/S1618866723003230/pdfft?md5=a64063cbd61c1f5da98fcba50890e78e&pid=1-s2.0-S1618866723003230-main.pdf
Last checked: 03/14/2024
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| Publication Type:
| Refereed |
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| Author(s): | Kalauni, Dharmendra;
Warner, Laura A.;
Diaz, John M.;
Daniels, Jaret;
Dale, Adam;
Marois, Emily |
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| Author Affiliation: | Kalauni and Diaz: Department of Agricultural Education and Communication, University of Florida, Gainesville, FL; Warner: Center for Land Use Efficiency and Department of Agricultural Education and Communication, University of Florida, Gainesville, FL; Daniels: Department of Entomology and Nematology and Florida Museum of Natural History, University of Florida, Gainesville, FL; Dale: Department of Entomology and Nematology, University of Florida, Gainesville, FL; Marois: Palm Beach County Extension, West Palm Beach, FL |
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| Title: | Formative audience research to increase consumer demand for professional wildlife-friendly landscape maintenance |
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| Source: | Urban Forestry & Urban Greening. Vol. 90, December 2023, p. 128152 [1-10]. |
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| Publishing Information: | Jena, Germany: Urban & Fischer |
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| # of Pages: | 10 |
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| Abstract/Contents: | "Greenspace in residential landscapes meets human needs, connects people with nature, and supports wildlife and biodiversity. However, some landscape maintenance practices are detrimental to wildlife and components of their habitat. We conducted a cross-sectional study to understand consumer knowledge, the extent of existing demand, and barriers related to wildlife-friendly landscape maintenance practices. An electronic survey was employed to collect data among Florida residents who were at least 18 years old and had a lawn or landscape for which they made decisions regarding maintenance. Non-probability opt-in sampling was used to recruit participants. Altogether 2101 residents completed the survey, among which 1053 indicated they hired green industry professionals for some aspects of landscape maintenance. Residents were least knowledgeable (M ± S.D. = 2.82 ± 1.17) about when to apply products like pesticides to yard/planting areas to minimize harm to wildlife whereas they were most knowledgeable (M ± S.D. = 3.32 ± 1.16) about how to read pesticide labels when measured on a five-point Likert-type scale. The frequency of demand for 56 wildlife-friendly landscape maintenance practices varied from most of the time to half of the time on a five-point Likert-type scale. Consumers agreed homeowner association restrictions, lack of knowledge, lack of awareness, lack of labeling on plants, and associated costs were some major barriers to their engagement in wildlife-friendly landscaping. It is recommended to work on reducing these perceived barriers among residents and increasing rewards with interventions like education, pledges, and financial incentives among others to increase demand for landscape maintenance services that support wildlife." |
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| Language: | English |
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| References: | 88 |
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| Note: | Tables |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Kalauni, D., L. A. Warner, J. M. Diaz, J. Daniels, A. Dale, and E. Marois. 2023. Formative audience research to increase consumer demand for professional wildlife-friendly landscape maintenance. Urban For. Urban Green. 90:p. 128152 [1-10]. |
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| DOI: 10.1016/j.ufug.2023.128152 |
| Web URL(s):
https://www.sciencedirect.com/science/article/pii/S1618866723003230
Last checked: 03/14/2024
Access conditions: Item is within a limited-access website
https://www.sciencedirect.com/science/article/pii/S1618866723003230/pdfft?md5=a64063cbd61c1f5da98fcba50890e78e&pid=1-s2.0-S1618866723003230-main.pdf
Last checked: 03/14/2024
Requires: PDF Reader
Access conditions: Item is within a limited-access website |
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