Full TGIF Record # 36952
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Web URL(s):https://archive.lib.msu.edu/tic/gcman/article/1996feb176.pdf
    Last checked: 09/30/2008
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Publication Type:
Content Type:Editorial
Author(s):Costa, Bob
Author Affiliation:Superintendent, Laguna Seca Golf Club, Monterey, California
Title:Golf and the environment: Initiating change
Column Name:Viewpoint
Other records with the "Viewpoint" Column
Source:Golf Course Management. Vol. 64, No. 2, February 1996, p. 176.
Publishing Information:Lawrence, KS: Golf Course Superintendents Association of America
# of Pages:1
Keywords:TIC Keywords: Golf courses in the environment; Public relations; Golf courses in the community; Perceptions; Professionalism; Media relations
Abstract/Contents:Discusses the golf course industry's environmental image, stating that "golf course managers need to do a better job of communicating to people besides those within their own idustry that courses do provide benefits to the environment and our communities." Suggests that "educating golfers, the public and the media is the only effective method of improving this tarnished image." States that "superintendents can change the growing negative perception of golf courses by recognizing the importance of projecting a responsible and professional image in everything they do." Discusses the importance of public relations and recommends developing a relationship with the local media. Explains that "public appearances are great public relations tools" and suggests "inviting students, special-interest groups and the local media to [the] course" to demonstrate the good things being done "such as appreciation of wildlife, sophisticated water-conserving irrigation systems, and recycling programs."
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Costa, B. 1996. Golf and the environment: Initiating change. Golf Course Manage. 64(2):p. 176.
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    Last checked: 09/30/2008
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MSU catalog number: SB 433 .A1 G5
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