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| Publication Type:
| Trade |
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| Author(s): | Hunton, Jackie |
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| Author Affiliation: | All Seasons EnviroScapes |
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| Title: | Cultivating customer communications: Newsletters are a cost-effective way to develop new business and maintain communication with customers |
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| Source: | Pro. Vol. 6, No. 6, July/August 1994, p. 12-13. |
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| Publishing Information: | Fort Atkinson, WI: Johnson Hill Press |
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| # of Pages: | 2 |
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| Keywords: | TIC Keywords: Customer relations; Communications; Best management practices; Public relations
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| Abstract/Contents: | Discusses using a newsletter as a way to maintain contact with current customers and build a large client base. Suggests some possible target results of the newsletter to be: making a company more visable, building name recognition, creating a "quality" identity, generating new customer leads, and more. Includes the sidebars "10 Tips to produce an effective newsletter" and "Out-of-house newsletter production makes sense for some." |
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| Language: | English |
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| References: | 0 |
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| Note: | Includes sidebars
Picture, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Hunton, J. 1994. Cultivating customer communications: Newsletters are a cost-effective way to develop new business and maintain communication with customers. Pro. 6(6):p. 12-13. |
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MSU catalog number: SB 433 .P76 [Turfgrass Information Center Oversize] |
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