| |
| Publication Type:
| Trade |
|---|
| Author(s): | Lerner, Joel |
|---|
| Author Affiliation: | Environmental Design |
|---|
| Title: | How to market landscape installation: This 12-point program will improve your sales and marketing skills |
|---|
| Source: | Pro. Vol. 6, No. 2, January 1994, p. 21. |
|---|
| Publishing Information: | Fort Atkinson, WI: Johnson Hill Press |
|---|
| # of Pages: | 1 |
|---|
| Keywords: | TIC Keywords: Trade secrets; Business management; Customer relations; Landscape design; Land forms
|
|---|
| Abstract/Contents: | Describes a 12-point outline intended to help a person's sales and marketing skills. Points include: (1) The client is buying you; (2) The more you try the more you sell; (3) Luck doesn't just happen; (4) No person is an island; (5) Always portray a successful image; (6) Keep promises; (7) Use visuals; (8) Offer perceived value; (9) Focus on issues other than the price; (10) If you don't ask, the answer is an automatic no; (11) Give the prospect time to respond; (12) Ask for referrals. |
|---|
| Language: | English |
|---|
| References: | 1 |
|---|
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Lerner, J. 1994. How to market landscape installation: This 12-point program will improve your sales and marketing skills. Pro. 6(2):p. 21. |
| Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=41054 |
| If there are problems with this record, send us feedback about record 41054. |
| Choices for finding the above item: |
|---|
| 
MSU catalog number: SB 433 .P76 [Turfgrass Information Center Oversize] |
| Request through your local library's inter-library loan service (bring or send a copy of this TGIF record) |
