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| Web URL(s): | https://gsrpdf.lib.msu.edu/?file=/2000s/2003/030521.pdf
Last checked: 01/25/2017
Requires: PDF Reader |
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| Publication Type:
| Professional |
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| Author(s): | Baird, James H. |
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| Author Affiliation: | Agronomist, Northeast Region, USGA Green Section |
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| Title: | How statistics can lie: Are you impressed by remarkable claims in product ads? Here's why you might want to be skeptical |
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| Source: | USGA Green Section Record. Vol. 41, No. 3, May/June 2003, p. 21-23. |
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| Publishing Information: | Far Hills, NJ: United States Golf Association, Green Section |
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| # of Pages: | 3 |
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| Keywords: | TIC Keywords: Statistics; Purchasing; Decision-making; Comparisons
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| Abstract/Contents: | Explains how statistics can be misleading, especially in the context of advertisements. States that "the purpose of this article is to identify some of the most common misuses of statistics and, in doing so, help you become a critical thinker, especially as it relates to those remarkable claims from salespeople and product advertisements." Details various types of statistic abuse including "the well-chosen average," "the naked statistic," "the gee-whiz graph," "post-hoc rationalization," "statisticulation," and "the semi-attached statistic." Concludes by discussing four personalities and how they react to statistics: the "awestruck," the "naïve," the "cynical," and the "critical." |
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| Language: | English |
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| References: | 2 |
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| Note: | Pictures, color
Graphs |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Baird, J. H. 2003. How statistics can lie: Are you impressed by remarkable claims in product ads? Here's why you might want to be skeptical. USGA Green Sec. Rec. 41(3):p. 21-23. |
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| Web URL(s):
https://gsrpdf.lib.msu.edu/?file=/2000s/2003/030521.pdf
Last checked: 01/25/2017
Requires: PDF Reader |
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MSU catalog number: SB 433.15 .U84 |
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